I first met the CEOs of Inked Bread Company in 2016; they were promoting their product in local restaurants and stores. Their team knew they had something that consumers would love and a product that would grow organically.
I worked directly with the owners, creating marketing materials to promote their brand. My focus was direct marketing, showcasing the passion these men had in their business. Pop up shops were utilized to impart brand and product information to their target audience and generate interest in a future purchase.
In the next 6 months business increased more than 100%, gaining new customers from ads and booking new events through social media.
Fast forward to 2025 and their product can be found in over 20 stores in Orange County alone and the business has expanded to locations throughout the islands of Hawaii.
Whole Foods, Mothers Market, and Costco are just a few of the national supermarkets that now sell this organic brand.
Tana Ledgerwood, OC Branch Lead
